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Video on an item

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The Video tab of the Studio card is where an item gets its videos. You can add your own, pick one you already have, or make one.

The rule

If your hero photo is good, the free reel is often all you need. Try it before spending credits.

Add your own video

Drop a video into the Add a video box, or click it to choose a file. MP4, MOV and WebM all work. We make the video smaller on your device before it uploads. The menu plays the first 30 seconds.

The video lands in two places at once. It shows in Videos on this item at the top of the tab. It also goes into your Library, so you can use it in a post later.

Press Choose from Library to put a video you already have on this item. We put a copy on the item. If you remove one copy, the other one stays.

Press ★ on a video and it plays on the menu card. See Photos and videos.

The two ways to make one

Finish a branded video — free. Turns this item’s hero photo into a reel: your brand colour, your logo, the name and price burned in. It renders in your browser in seconds. No credits, ever. Change the shape (Reel, Square, Wide), the one-liner and the call to action first — you watch the real thing as you edit, so the preview is the video.

Make a video with AI — costs credits. Animates the item into a moving clip, using your hero photo as the first frame. Takes a few minutes and the price depends on length and sharpness; the exact cost is shown before you confirm. When it is done, press Use on this item to put it in the item’s videos.

The branded reel goes on the item by itself. Both also go into your Library.

You can also paste a link — YouTube, Vimeo or an .mp4 — in the Or link a video field at the bottom of the tab.

An item film

The Film tab turns the item into a short scrolling film for the top of its page — it plays as a visitor scrolls down. Press Make an item film: we write the shots from your own description and anchor them on the item’s photo. You review the shot list — four scenes, twelve seconds — before any pictures are made.

It’s included while the feature is new, so it doesn’t touch your credits.

Once the film is finished, Put it live places it at the top of the item’s public page — diners scroll through it and into the details. Take it down removes it again and keeps the film, so putting it back is one press.

Good to know

  • The free reel needs a photo. Add one in the Photos tab first and the button lights up.
  • A finished reel also drops into the Or link a video field. Like everything else on the page, that field isn’t live until you press Save Changes.
  • In the Library, open the ⋯ menu on a video and press Use on an item to put it on an item from there.
  • The AI route can be paused platform-wide for maintenance. The free one never is — it runs entirely on your own machine.
  • One story per item, and a few per venue while this is new. Reopen a story to change it rather than starting over.