Your logo
Your logo sits in your site header, on your customer display, and on the picture people see when they share your page.
The rule
Two versions, not one. A dark logo disappears on a dark header, and a white one disappears on a white one — so you set one for each and the right one is used automatically.
How it works
- Go to Brand → Look & logo and scroll to Branding.
- Drag your file onto Logo · light background, or click to choose one.
- Do the same for Logo · dark background. Each preview sits on the colour it will really appear on, so you can see straight away if it vanishes.
- Press Save theme.
Good to know
- PNG, SVG, WebP or JPEG, up to 2 MB. Use a PNG or SVG with a transparent background if you have one — the see-through parts stay see-through.
- Only one is fine. Set just one and it is used everywhere; the pair only matters if your logo needs different colours on light and dark.
- Already hosted somewhere? Click Or paste a link instead and give the address.
- Your logo keeps working on every plan, even where the other Branding settings do not apply.
- Only owners can change it. If you added your website when you signed up, one may already be here — found from your site or Instagram.
Related features
- Pick a look — sets your colours and fonts, and never touches your logo
- Pages and links on your site — the rest of your public site