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Voice & Brand — how the AI writes for you

Every restaurant has a voice. The Voice & Brand page is where the AI learns yours — every post, caption, and menu description grounds against this profile.

The rule: write your narrative once at About your venue; tune your social habits here. Nothing Elena drafts is saved until you press Save.

How it works

  1. Open Growth → Voice & Brand. The form arrives pre-filled with sensible defaults from your venue.
  2. Or press Research my voice — Elena reads your real online presence: your own Instagram and Facebook captions, your Google reviews, and your menu. The panel shows exactly what she’ll read before you start.
  3. She comes back with What Elena noticed (a few sharp observations — what guests praise, what works in your posts) plus a full draft: tagline, tone, do/don’t rules, sign-offs, hashtag bundles, caption style, and sample captions taken word-for-word from your own posts.
  4. Use this profile fills the form; review, tweak anything, then Save. She also drafts your shared narrative — one click saves it to About your venue.

Good to know

  • Elena never invents facts — the draft only claims what your posts, reviews, and menu actually support.
  • The more you’ve connected (Instagram, Facebook, Google), the sharper her draft; with nothing connected she still writes a solid starting profile.
  • The chips before you start show what she’ll read. 120 of 129 Google reviews means you have 129 and she reads the 120 most recent — plenty to hear your voice, and it keeps one click to one sensible cost. A plain 63 Google reviews means she reads the lot.
  • On a long menu she takes a spread across your categories rather than the first items on the list, so she sees your mains and drinks, not just the starters.
  • Reset to defaults rolls the form back to the auto-seed at any time.
  • The Approval workflow toggle (right rail) routes drafts through a manager before they can be scheduled.
  • About your venue — the shared narrative this profile sits on top of.
  • Composer — where the voice gets used on every post.
  • Your channels — connect Instagram/Facebook/Google so Elena has more to read.