Make a video from a dish
Turn a dish into a short, scroll-stopping video for Instagram, TikTok, or Reels — without writing a prompt. The system already knows the dish, so it does the hard part for you.
The rule
A video costs far more credits than a photo. Always read the preview before you press Generate.
How it works
- Open a dish and find the Media card, or start a post in the Composer built from a dish.
- Press Make a video. The system picks the right style for that kind of dish — a cheese-pull for a burger, a steam-and-twirl for pasta, a pour for a cocktail — and uses the dish’s hero photo as the first frame.
- The window shows the matched recipe, the dish details it will keep faithful, and a full preview of the prompt. Edit the opening line if you want, or tap Use suggested.
- Pick duration and quality — the credit cost shows before you commit — then Generate. The clip takes a few minutes and saves to your Library automatically.
Browse every style under Growth → Video recipes to see what to expect before you start.
Good to know
- Videos use noticeably more credits than photos; the exact cost always shows before you generate.
- Best results come from a dish that already has a good hero photo — that photo becomes the first frame.
- You can change the suggested text, but you don’t have to — leaving it as-is works well.
- Clips are made vertical (tall) by default, which fits Stories and Reels.
- Anyone with Growth access can make videos; the credit balance is the only limit.