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The weekly strategy — one read across every competitor you watch

The competitor cards are the raw view. Underneath them sits one brief that reads all of them together — what they publish, what their customers say back, and what they charge — and turns it into a plan for the week.

The rule

The brief reads the actual evidence, not a summary of it. It quotes real posts, real complaints and real prices, so every recommendation can be checked.

How it works

It refreshes on its own every seven days, so the read is fresh whenever you open the page. Regenerate reruns it when something material has changed — a competitor launched a new menu, a post went viral, or the same service problem shows up in three reviews.

The brief always has the same six parts:

  • Headline — the one-line call.
  • Content gaps — topics nobody in your set is covering that you could own.
  • Cadence — when to post and how often, based on what they’re actually doing.
  • Topics to test — concrete post ideas, each tied to the competitor signal behind it.
  • What to copy — tactics worth borrowing, with the post or review that surfaced them.
  • What to differentiate — where they’re weak and you should stake out ground.

Underneath, a short narrative ties the moves together the way a strategist would explain them over coffee.

Good to know

  • It needs at least one tracked competitor. The button stays disabled until you have one.
  • Running it uses credits — the cost tag under the button shows the typical range.
  • The brief persists between runs, so a regenerate that fails leaves the previous one in place.
  • Competitors — the set the brief reads.
  • Deep dive — the same depth, but on one competitor instead of all of them.
  • Meet Nina — the analyst who writes it.