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Competitors — know what the places around you are doing

The places near you run their own campaigns, launch their own dishes and collect their own reviews. Marketing Studio → Competitors is a quiet daily window onto that, with their posts and ratings next to yours.

The rule

Public sources only — public Instagram Business or Creator accounts, public Facebook Pages, public Google listings. Nothing a competitor isn’t already publishing.

How it works

  1. Open Marketing Studio → Competitors. The column on the right already shows places your guests also look at — Nina read your listing, your prices and your area to find them. She never offers your own place, another of your restaurants, or somebody you already watch.
  2. Pick one, or type a name into Find a competitor by name. You only ever give her one thing; she finds their listing, reviews, social pages and menu herself over the following days.
  3. Each competitor becomes a card showing their rating, review count and recent posts. When Nina spots something — a dish repriced, new reviews — the card says what it was under Since you last looked. View detail opens everything she’s gathered.
  4. Once every slot on your plan is taken, that right-hand column changes job and starts reporting on the places you already follow.

Good to know

  • This is the Competitor intelligence service, which comes with Plus. If it isn’t there, it isn’t on your plan yet — ask us, or see Which features show in your menu.
  • Your plan sets how many competitors you can watch — the free plan gives you one. Channels are free: Instagram, Google, Facebook, TikTok and their menu all count as one competitor.
  • If you move to a smaller plan you keep every competitor, but only as many as the new plan covers keep updating. The rest show a Paused badge and their numbers stop where they are. Remove one you care less about to swap a paused one back in, or open a paused card and pull its latest yourself.
  • Instagram has to be a public Business or Creator account. A personal profile can’t be read, by us or by anyone else automated.
  • Removing a competitor wipes their captured posts and reviews. Re-adding them starts from a clean slate.
  • Ask the in-app chat or your Telegram bot things like “what did Appia post this week” — it reads everything on this page.