Posting to Google

Your Google listing shows posts under your name in Search and Maps. They’re the fastest thing on this page to write: one picture, a few lines, and a button.

Google shows your picture wide in Search and square in Maps. Keep anything that matters in the middle — the dashed square in the preview is what survives.

How it works

1. In Composer, step 1, pick Google.
2. Choose the kind: What’s new (a normal update), Event (needs a title and dates), or Offer (a deal, optionally with a code to quote).
3. Write the words. Google shows only about the first 80 characters before “Read more” — put the hook there.
4. Add a button — Book, Order online, Call now, and so on. Offers don’t take one; their claim link is the button.
5. Design or upload the picture. The shape is fixed at landscape, because that’s what Google asks for.
6. Save it, then schedule it on the Calendar like any other post.

Good to know

• Events and offers disappear from your listing when they end. A what’s-new post stays.
• Event and offer titles cap at 58 characters; the caption caps at 1,500.
• Google listings don’t take video — stills only.
• Times are your venue’s local time.
• Save stays greyed out until Google has everything it needs, and tells you which bit is missing.
• Posts only go out once your listing is connected — see Connecting your Google listing.

Related features

• Connecting your Google listing — the one-time sign-in.
• Composer — the same five steps for every channel.
• Calendar — when it goes out.